Formerly the school's associate athletics directory, David Norman took full responsibility of the Austin College athletics department, effective July 1, 2010.

Norman has assisted the development of Austin College athletics in his 21-year career at the institution in a variety of key roles. After graduating from Austin College in 1983, and earning a master’s degree from the College the following year, Norman returned in 1989 as the head baseball coach, assistant football coach, and as an assistant professor. He later served 14 seasons as head football coach at the College.

In addition to his coaching duties, Norman was named the assistant athletics director in 1996 and chair of the Exercise and Sport Science Department in 1998. Norman assumed a full-time administrative role in 2006, maintaining his role as assistant athletics director while also taking on responsibilities working in alumni relations and development, spearheading the Austin College Athletics Enhancement campaign to fund the Athletics Department. He took further responsibility for the Athletics Department in 2008 when he was promoted to associate athletics director.